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today’s world that every one of us is so dependent on technology, social media have become a way wherein the entrepreneurs can extend their advertising and marketing campaign to a wider scope of consumers. Social media had become really important gradient in today’s marketing mix in general and in promotion mix in particular. Marjorie Clayman (2011) stated that social media as “a new marketing tool that allows you to get to know your customers and prospects in ways that were previously not possible.” The tool used to market, endorse brands, connect to current and potential customers and advocate new business; therefore, businesses must learn how to use social media appropriately in a way that is consistent to their business objectives (Margaret Rouse, 2016).

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