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There are many things to consider when considering the communication requirements of your target audience, such as, are they an internal or external audience? When communicating with an internal audience, you may not have to be so formal and can afford to use office jargon and abbreviations that your colleagues will be familiar with. You would need to be more formal with an external audience to ensure you keep to a high standard of professionalism, using abbreviations with an external audience would not be appropriate as their level of experience and knowledge would not be the same. Your audiences level of knowledge and experience will impact on how you choose to communicate also, people with a low level of knowledge on the subject, such as new colleagues or potential clients would require you to start at a low level and go into more detail than you would have to for experienced colleagues.
Understanding the aim of your communication is also something you should consider; as well as the impact you are hoping to have on your target audience. Is your aim to sell a product, implement a new strategy, educate new colleagues, all of these various aims will require different methods and styles of communication.

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