Introduction to product
The Apple iphone is one of the most popular devices Apple has created. There is currently “more than one billion iPhones worldwide from 2007 to 2017.” (sold)cited from https://www.statista.com. This product is Apple’s version of a telecommunication device where there are currently 16 models currently available to be bought.There are 44 service carries that provide for the iphone. This is also not the only product apple produces the ipad, imac, ipod, apple watch and the newest addition the HomePod.
History of the brand
The iphone has a astounding time period length since most cell phone company eventually die off but apple has stayed on top to be exact from 2007 to 2018.
The first iphone product launch was ”June 29, 2007” according to https://en.wikipedia.org.
But the first announcement was on “january 2, 2007” according to https://en.wikipedia.org.
The apple business headquarters is in Cupertino, California this was also were it was founded. The founders of Apple are Steve wozniak, Steve jobs and Ronald Wayne. Now currently there newest iphone created has been the iphone x which was released back in 2017.
Apple has created many devices especially in the iphone section. There is currently 8 iphones on the market with many different versatile options per the phone of your liking. The iphone 6s is the current oldest model you can buy thru apple and the cheapest. The iphone 6s is selling for $449 with 32gb and no service plan, there is also a 128gb plan for $549. One of the newest iphones on the market from apple is the iphone x. The iphone x is also one of the most expensive iphones currently on the market tallying in at $999 or $1,148 depending on what gb plan you choose.
Positive traits of the brand
Apple is a company that really listens to customer feedback like when we wanted facial recognition we got it in the iphone x. That’s just one of the many things apple has a positive rep for. Apple also does this thing where “The engineers who are creating Apple products actually make them for themselves.” Basically if apple doesn’t like it themselves the product will not be sold.Another positive trait for apple is “The products have to be easy to use”. Apple’s most known for trait and reason for popularity is there simple minimalistic easy to use design. ” It minimizes the decision making process for the consumer by making things simple.” All quotes cited from http://techland.time.com .
Audience/ Marketing targets
Apple’s marketing targets are very broad due to the easy to use functionality. First Apple targets teenagers. Teenagers are considered one of Apple’s target markets. Teenagers mostly use iPods for many reasons. “Some of these reasons are to socialize with friends, listen to music and go on Facebook, MSN, twitter etc. There are also many gaming apps that appeal to them. IPods have become quite a trend with teenagers.” The second main target is College and university students . “These students use Apple Inc. products such as iPad’s, MacBook’s, iPhone’s etc to quickly record notes. These notes are kept organized in their devices. Also these products are light which makes carrying devices to and from school much easier.” Third of all is Business people are very intrigued by Apple products. All Apple devices (iPhone’s, iPad’s, MacBook etc.) have a business quality that is very useful. These devices are used to finish work efficiently and to communicate with clients easily. In addition, sending documents is easy and organized.” Second to last is “Apple products are also useful to young children and kids. The reason for this is that devices such as iPods and iPads are easy to use due to their touch screen quality which is good for children. Parents can download learning game apps on Apple devices to teach young children and kids.” And lastly Adults are also one of Apple Inc.’s target markets. iPhone’s are useful to adults for their everyday needs such as phone calls, map directions, internet connection, documents and cameras. Carrying these small devices makes adults lives much easier for communicating daily.” All quotes cited from https://appleinccasestudy.weebly.com
Fulfillment of Needs, Wants and Demands
One way An iPhone increases your self-confidence, status, and reassurance, you can always be involved in everything that is happening and you will never feel left out. This tells us that personal integrative needs are met. So having the need to feel like your in the mix of things apple achieves this easily.The way that Apple fulfils the desires of the iPhone consumers are the wants. Next to mobility, flexibility and reliability, they also stand for integration, innovation, ease of use, and high-quality user interfaces. Starting off with the outside, the iPhone is specially designed to fit comfortably in your hand, it is thin and lightweight, making it easier to use. The iPhone is one big touch screen and has almost no buttons, this makes it faster to use. With every new iPhone generation comes a better camera, letting the consumer make full high definition photo’s.