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Sales performance can also be viewed as the achievements (in units and values) made by an organization in selling its products in the market. Odongo, J. (2014), acknowledged that in order to enhance sales growth for a business, management should continuously monitor customers’ changing tastes and preferences and satisfy them better than competitors. This is because, sales performance ensures that individuals understand the key results area, accountabilities, objectives or various roles played and organizations performance targets. It also explores individual cause of undesired performance, documents key performance concerns, and establishes a set of achievable targets. Sales performance enables the organization to identify customer needs, problems and needs of the business goals. Sales performance provides a strategy for quality services, increased efficiency and accountability (Rodriguez and Honeycutt (2011). These authors believe that sales performance quality results are a conscious effort that achievers consistently desire. Odongo, (2014), therefore suggests that, employees should be given the necessary skills and knowledge through training and empowering them to act in customers’ and business’ interests to improve the sales performance of business enterprise.

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