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Nowadays People consume film differently as compared to the previous decade. The advancement of the digital technology and availability of high-speed internet has played a prominent role in the way people consume film. People can watch a movie anywhere in the world provided there is access to the internet connectivity. Moreover, the development of technology in mobile devices such as mobile phones, tablets, iPods, and laptops has enabled persons to access the internet anywhere they are, and thus they can use mobile applications, for instance, YouTube to view movies at anyplace for example in a car while they are traveling (Aveyard, 2016). However, film production in theatres is still significant to create awareness among its consumers, provide reliability and as a way of making income. Most people prefer watching movies on their technological devices rather than going to a cinema because it is cheaper and easily accessible. The feature film is a movie that runs for more than 40 minutes and considered the sole of a show.
The feature film has been on the market for over a hundred years and sold as a unique audiovisual. And associated with theatre that is, it is watched in cinemas, however, due to the advancement in technology watching the film takes place outside the theatre. As such no distinction is seen while compared to the other audiovisual films. Distributors and online content providers put an effort in ensuring that these films are categorized differently for example in show max and iTunes. Additionally, the television series run for more than ten hours and can be entirely viewed for some days in episodes. An episode is part of a series whereby the series is watched for some minutes and then stopped and continued another day. A television series may contain up to twelve episodes or even more.
The introduction of the video cassette recorder (VCR) in 1980 in the market, motivated watching of films outside theatres. The television broadcast showed movies before 1980. However, the advertisement of the VCR surrounded household as the leading practice for watching movies. The VCR was cheap and suitable with the existing technology. VCR provided a way of watching a film without timing and avoiding the annoying television advertisements. However, the adaptation of VCR in homes resulted in affecting the education of the family members. The scholar could watch a movie at any time and forsake analyzing academic materials. Additionally, the feature film set is in a tremendous location and offers quality visualization of the characters as compared to a television movie which is of low quality and uses sound to capture the viewer attention.
Practice theory conducted by Jones (2013) tried to explain the perception of viewers at cinemas and home. Jones realized that watching a movie at home with the family members provided a sense of relaxation and gratification to the children and the couples. Therefore, films viewing help to maintain and develop a close bond between individuals and the need for an individual to dedicate time to the family agreement. Consequently, there is a need to address non-theatre movies and its audience due to its social-cultural impact.

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