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Rock Street, San Francisco

My Project report

Deema AlMazrou

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Graphic design elements is the process and art of combining text and graphics to communicate an effective message in the design.

principle or graphic design address ways in which a graphic designer can assemble the individual

elements into a cohesive whole.

Designers draw the viewers attention to an important element by placing the important element in the place where the eye naturally falls!

Basic elements







Principles of graphic design :

1- Balance

2- Alignment

3- Repetition

4- Proximity



The basic colour schemes colours affect us in numerous ways, both mentally and physically. Being able to use colours consciously and harmony can help you create spectacular results.

The colour wheel is designed so that virtually any colours you pick from it will look good together.

colour impact is designed to dynamically create a colour wheel to match your base colour.

complementary colour schemes are tricky to use in a large doses , but work well when you want something to stand out.

Make sure you have enough contrast when choosing an analogous colour scheme.

What is a logo a good logo is the corner stone of your brand it helps customers understand what you do and who you are and what you value.

for example, a company might use imagery into their logo to show that they operate in the software industry.

This is especially important if your business has competition.

Commonly we see logos online, on business cards, in storefronts , advertising and it prints the logo simply holds the visual associate to those things.

A logo build a recognition helps your costumer keep your brand in there mind, makes them think instantly about your store.

What are the important elements of a logo?




How to design a logo , creating a logo demands critical thinking, creative input, and methodical planing. Make sure to dive into your logo templates to help push your design along faster when creating a logo, the obvious sources of inspiration are design-centric websites like logo gala.

In its basic form, a well designed logo is a form of brand identity.

Look into the different factors involved in designing a logo the typography is important. Learn from others take there opinion on your work let them give you a scale from one to ten.

give your every energy to the brand , sketches are most important thing its helps to organise your work. Research online about inspiration, make the design simple,decide your fonts carefully,

design an active logo, think about the colours carefully, take time to practice on your logo to make it look its best.

Developing your logo is the most important trying more then three times to develop your logo to get a good and best looking logo

What makes a good logo a good logo is distinctive , appropriate practical , graphic simple in form and canvas.

Making it simple , memorable timeless , versatile, appropriate.

A simple logo design allows for easy recognition antalious the logo versatile and memorable.

An effective logo gives you vibes about the store or office your going to it makes you understand what’s inside the place your going in.

A memorable logo is how good was it looking and whats inside your store they memorise the logo because it might be there favrioute shop.

a timeless logo is how many years , days , months of remembering and how logo is your places going to be popular all this things stays times more if you did the logo by a professional

let your logo be simple how to make a simple logo?

make the colours look nice and with shapes and a simple font.

What is a typography , typography is the visual component of the written words there are lots of typography tutorials around to help you master the discipline . But good typography is often don to creative intention.

A typeface, like any form of design, is created by craftsmen over a period of time , using the talent they’ve been honing for many years.

typography is quite simple the art and technique of arranging type.It’s central to the skills of a designer and its about much moreqthen making words legible.

About business card.

Business cards are traditionally the primary way that business people present their contact information to other business people and potential customers or clients. A fundamental role of a business card is to quickly store contact information with someone.

The front of a cad normally

has the business person or professional business information. The back of a business card is usually black but not always.

A business card is to make you popular when anyone sees the business card

the know where is you place or your social accounts and the places number and let them know what is your idea of business.

cards are known when you go to a company to show your work and let them know your accounts and to contact you and save it when ever they need anything from your stuff.

What is a poster

A poster is any piece of printer paper designed to be attached to a wall or surface.

A poster includes both textual and graphic elements it has to be eye-catching and informative it’s designed to show on the wall of any shop or station.

In its most basic form,though,a poster is a temporary promotion of an idea,product , or event put up i a public space for mass consumption.

A poster is the most important to show the audience what makes your store special then others shows about your place how does it look how is it different.Your colours have to be eye-catching

What is a banner ?

A banner can be a flag or other piece of cloth bearing a symbol, logo, slogan or other message. A flag whose design is the same as the shield in a coat of arms (but usually in a square or rectangular shape) is called a banner of arms. … Banner-making is an ancient craft Your advertising banner is most often the first thing to represent you, your site or organisation there for , the design of your banner should done by a professional and experienced banner designer or design.

the elements of a banner are-



3- Intersation

4- Appropriate content.

What is a calendar?

A printed table showing all the days,weeks,and months of the year.

A list of events and dates within a particular year that are important for an organisation or for the people involved in a particular activity. There are a lot of types of calendars.

About the signboard

The signboard identifies as a station ,shop or a ship also identifying name displayed a name board is generally defined as any kind of graphic display intended to convey information to an audience.

The purpose of a sign is it helps knowing what kind of business it is

What is a paper bag

A paper bag is made of paper it helps you carry your stuff that you bought from any shop

Design of paper bags;

Keep it simple

be creative

make your logo big and bold for instant recognition.

Your paper bag has to be thick and not very light.

Paper bags come in two colours :Brown and White While brown paper bags are used more frequently than their white counterparts.The units used to measure the capacities of paper bags include ounces, pounds ,inches,pecks ,quarts, and liters.

My project is about A garage store

This store sells vintage stuff like clothes, bags, shoes and accessories. My store is influents by using recycled fabric to make a clutch out of it with arabic letters and names it comes with 1 to 5 colours. Because there aren’t a lot of fabric used from recycling because the fabric that i want for my accessories like denim,

My store has some used stuff and this money goes to charity.

My store is going to be in my house garage for starting my project.

My target audience will be teenagers and adults around 8 to 30 years old.The reason behind this project is to create awareness and habits in the community to not waste and recycle old fabrics. For my graphic design project I will be producing logo, business card, poster, calendar, name board, banner, paper bag

I saw an old movie with vintage clothes where i noticed the style and the clothes grabbed my attention,the dresses were pouffy and had off shoulders, also the jeans were baggy and big and it had different bright colours and i started thinking about how owning such clothes would bring character to your appearance and how it’s eye-catching and interesting so I want my final major project based on a vintage store

and the clutch idea my cousin and I have a business that makes a clutch from recycled fabric and alter arabic letters and the money goes to charity.

I will attach photos in appendix as an example of what we are producing in our store

I chose this idea for my project because I like wearing old vintage accessories and shoes and clothes, It looks interesting and unique nowadays not all people like old stylish clothes. My store is my idea of a shop because i get most inspired from vintage movies and there are a lot of vintage clothes and most of them are old but looks more nicer and beautiful then nowadays our clothes nowadays are inspired by old vintage clothes.

Most of my inspiration are from movies and old actresses and shows

like Marlin monroe , Elizabeth Taylor, Audrey Hepburn, Marlene

Dietrich,Rita Hayworth, Sophia Loren

They are the most old stylish actresses in the world

My project comes by any vintage thing i want to make our style old again.

My calendar

My poster


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