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It can be weighted among different decision-making models. Consumer decision making pattern contribute a lot for marketing strategy. (Mandel et al., 2017) From the consideration of different marketing research, it can be pointed out that well-established marketing strategy contribute to high profitable situation for any business firm. In case of given data, some remarkable points of decision making are critically analyzed in the upcoming discussion. Basically consumer buying decision process is a systematic way to define how consumer travel among different stages. It is the way to select a superior product from all other similar goods. Decision making process is consist of several steps by which a buyer can satisfy a need. This decision making process also includes solving problem. The overall process of consumer decision making may be outlined as need or problem recognition, information search, evaluation of alternatives, selection as well as trial and finally purchase decision. There is also post purchase dissonance or post purchase behavior. Need or problem must be recognized first of all. With the need recognition overall consumer buying decision process is started. Basically, this is remain in the customer mind. There is various stimuli regarding motivation of need recognition. The stimuli may be as internal as well as external. From the need recognition, consumer have to satisfy his or her need. In case of problem facing, the problem must be solved. With the recognition, next step is happen. That is information search. Consumer have to solve the problem or in the other case fulfill the need. Consumer search for all relevant information to solve the problem. By this way, consumer can find for possible solution. Information may be gained from different sources. These are as family, friends or peers etc. This is treated as personal sources. Another important sources of information is commercial sources. This may be in terms of Television, radio, newspaper or internet sources. Consumer seek for relevant information within these sources. The next steep of consumer decision making process is selection and trial. If there are several collections of choice, customer have to go for trial each. There may also be as buying small amount of product. Solomon, M. (2017). In case of other, he or she uses the product for short time. After getting positive or negative impact, consumer go for next step. In case of positive impact product, consumer take the decision of purchase decision. It can be more defined as with the strong belief of customer, purchase decision and retain in the long run occurred. Final step of consumer buying process is suggested as post purchase dissonance or behavior. (Wells, 1996). There are different types of post purchase behavior. If actual performance is same to expected performance, customer behavior will remain natural. In case of actual performance is lower than expected performance, customer will surely dissatisfied. In case of actual performance is higher than expected performance, customer will highly be satisfied.

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