In 1948 the brothers Theo and the brothers Karl Albrecht opened the grocery store Aldi in Germany. The layout and decoration of the shop is very simple. The price of products is low and providing a large number of products include various foods and daily necessities. In order to facilitate control of costs and production processes, ALDI focuses on its own brand label .
In 1961, Theo and Carl divided the company into Aldi North (run by Theo) and Aldi South (run by Karl).