I. Background

Weight Watchers intends to be the main weight reduction specialist organization by helping people to get thinner and support a sound way of life. Their items and administrations are focusing on people, in a global scale, that have an objective of enhancing their life through solid living.

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II. Statement of the Problem

Weight Watchers is confronting the issue of expanded rivalry and cost worries with an extensive larger part of the populace affected in some mold by the monetary downturn. Likewise they need to defeat the disgrace of being seen as the earlier age’s response to weight reduction.

The organization is battling with the need to reposition the organization to make a forward-centered eating regimen program for the following century while remaining consistent with their main goal. There is an expanded measure of rivalry and a monetary downturn that effects the normal shopper’s capacity to buy trivial projects and items. These issues have constrained the Weight Watchers Company to reexamine their program to position themselves for an effective future.

III. Analysis

The technique of Weight Watchers is to reposition and rehash themselves for item advancement in the US and abroad. Utilizing SWOT Analysis, the accompanying points of interest were thought about:


? For Marketing

o Strong Brand — saw as trustworthy and powerful

o Consumer Reports — best resilience and verification of long haul accomplishment through clinical preliminaries

? For Finance

o Company’s low factor costs

o Low Capital use prerequisites

? For Operations

o Lean hierarchical structure

o Flexible plan of action

? For Human Resources

o Part-time staff paid on commission

o Using staff that have shed pounds through the Weight Watchers program

? For Information

o WeightWatchers.com – driving web based weight administration program

o Weight Watchers E-Tools upheld its central goal to enable help to individuals to get thinner

? For Research and Development

o Awareness of their adversaries

o Opportunities for new markets (e.g. men, new nations, and so on.)


? For Marketing

o Misperceptions about what Weight Watchers was

o Differentiate themselves from prevailing fashion consumes less calories

? For Finance

o Economic downturn — less $ to be spent on unnecessary items

o Inflexibility in program

? For Operations

o Being ready to address individuals that did not communicate in English

o Need to develop tasks to meet new and changing client needs

? For Human Resources

o Difficult to enroll educators if the necessities to wind up teachers are so unbending

o Leadership that could advance with a regularly changing condition

? For Information

o Lack of purchaser learning about online administrations

o Evolve online instruments and assets to better serve buyers that can’t or uninterested in going to gatherings

? For Research and Development

o Need to better comprehend potential buyers — men, Spanish talking customers, youthful grown-ups, and so on.

o Develop devices and projects to keep new projects that will pull in an assortment of customers


? Men

? Spanish-speaking Consumers

? Young Adults


? Competitors like Jenny Craig

? Fad Diets

? Pharmaceutical choices

IV. Decisions – Formulation

The best option for Weight Watchers is to cooperate with an extensive national wellness focus tie to position them as a full answer for meet the objective of weight reduction achievement. By banding together with a national wellness focus chain, Weight Watchers will be effective in expanding income, expanding piece of the overall industry, and holding current purchasers. This association tends to their shortcomings as separating themselves from craze consumes less calories (critical blend of activity and practicing good eating habits). This permits Weight Watchers to advance their activities to meet another and changing shopper need and offer an invigorated programming that will bring about expanded individuals and income.

This option plays into their methodology of their image and adequacy. With the correct organization they can keep up their low factor costs and low capital necessities. The program keeps on giving an adaptable activity and separates them promote from their adversaries and opens them to new open doors in the market.

V. Actions – Implementation

It is prescribed that Weight Watchers should collaborate with a contender to recognize how they can cooperate to expand incomes to additionally separate themselves as a weight reduction arrangement. On the off chance that Weight Watchers were to collaborate with a gathering like Jenny Craig, they could recognize a supper supplanting program that furnished purchasers with a careless answer for achieve their weight reduction objectives

Weight Watchers ought to likewise join forces with a national wellness focus bind to demonstrate the significance in organization between both wellness and dietary patterns to accomplish weight reduction. Offer the open door for individuals to pay one charge that permits them the participation advantages of both Weight Watchers and the wellness focus.

Likewise, Weight Watchers should collaborate with a portion of the biggest medical coverage intends to build up a particular program through Weight Watchers to be offered to individuals. Weight Watchers has the chance to expand incomes that might be paid by the medical coverage organizations consequently the individuals weight reduction ought to give a ROI to the medical coverage organization through diminished health care coverage costs.


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