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Rock Street, San Francisco

Blue Nile is able to successfully offer diamonds priced up to $1 million or more online by having a large variety of certified high-quality stones available and a markup that is significantly lower than that of its store-front competitors. The main source of Blue Nile’s competitive advantage over traditional, brick and mortar is that it has lower facilities cost and inventory expenses and Blue Nile’s needed only 1 central warehouse to stock its entire inventory. However, outbound transportation costs are high because it provides customer free overnight shipping. Additionally, However, outbound transportation costs are high because it provides customer free overnight shipping. Additionally,
However, outbound transportation costs are high because it provides customer free overnight shipping. Additionally,

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