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?Execu tiv e s u m m ary
The study on brand awareness of Hero Motocorp with special reference to Sanjeevini motors
at Bangalore city, pertaining two wheeler categories to offer service to customer by
Sanjeevini motors. Understanding customer awareness will help the organization which will
increase number of customer.
The primary target of the review is to understand the brand awareness of Hero Motocorp, to
study the impact of brand awareness on buying behaviour of customers, to identify the factors
influencing on customer buying behaviour.
Survey is conducted on customers of Hero Motocorp, Bangalore & convenience sampling is
used for collecting data. This study is a descriptive research because samples size for survey
is 1oo questionnaires was used as primary source and for data collection and Secondary
sources of data necessary data collected from published annual reports, newspaper, text
books, journals, articles, and related website links.
From the study it is found that most of sample gave positive opinion about Hero Motocorp
such as brand name, purchase decision, pricing policy of the company, delivery of product.
Hypothesis was tested assuming the effectiveness of relationship between income level and
brand.
From the outcome it was found that there is a relationship with income & brand level of
customers. From the finding & hypothesis testing it has been recommended that the company
should focus on female customer, age group between 18-25 and 3o-35 and usage of social
media marketing for publicity.
Company will react on most of the customers are aware about the brand which shows good
worth to the company and its improvisation in terms of manufacturing the new product in the
company. Therefore from the study is to observe and understand the brand awareness
regarding the customer can be possible to focus on their needs and complete satisfaction with
the Hero Motocorp.

CH APT ER – 1
I n dustr y a n d C om pan y p ro file
1.1 In dustr y p ro file
Glo b al s c en ario
For increase the global economy two wheeler industries contribute majorly. The demand for
two wheeler is highly depends on the average income level of the country and the demand.
The major players in the market such as Honda, Yamaha, Hero Motocorp, Bajaj, Suzuki etc.
It is one of the biggest industries in the world. It contributes 7.1% of the country GDP and the
two wheelers. It provides the employment opportunity over 1o million in the country. In 1885
the first motorcycle was manufactured. Automobile industry mainly contributes to
development of economic.
In dia n s c en ario
India is the 2nd largest manufacturer of two wheeler in the worldwide. China & Japan stand
in first place in terms of production and sales. India produces the variety types of bikes and
motorcycles. India has been attracted for its quality and the design of its products. ?As of late
the make in India crusade of the administration of India is likewise pull in additional in the
worldwide. The India two wheeler growing rapidly by launching new attractive models and
offer at an affordable price. Indian two wheeler industry concentrates on all the category of
people for example poor family, middle family, and also rich family.
Indian two wheeler industry has been satisfy the customer frequently by introducing the
products based on the customer mind and the expectation level finally Indian two wheeler
industry is the fast growing industry around the global in recent scenario.
India is the second greatest maker of bikes on the planet. Bikes division contributes 6% GDP
of India. Two wheelers production is expected to rise by 34 million against 18.5 million. In
1995 the first two wheelers manufactured in India. India is the fifth largest passenger vehicle
and commercial vehicle market.

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1,2 C om pan y p ro file

Hero Motocorp is the major growing two wheeler company. It started in 1984. It is number one two
wheeler manufacturer & it experienced around 31 years and it has 6ooo services centres &
over 7o million two wheeler sold. It has a market share about 46% in the two wheeler
category. The market capitalization of the company was 3o8 billion.
Company split from the Honda in august 2o11 after that Hero Motocorp offered a proposal to merge
with the Hero investment private ltd., this done after split from Hero Honda. Hero Motocorp
is mainly popular for the low cost & high fuel economy in India.
Hero Motocorp offer a various types of scooters like pleasure, maestro edge, duet and motorcycles
like HF deluxe, Splendor, Glamour, Hunk, Ignitor, Karizma etc.
Company has 6783 employees, it provide large amount of employment opportunity. The company
had limitation level of 5.1% in financial year 2o12-13.

1.3 P ro m ote rs:
? Mr. PawanMunjal
? Ms. Shobana Kamineni
? Mr. Vikram Kasbekar

1.4 V is io n a n d m is sio n :
Vis io n s ta te m en t:
“The story began with a simple vision – the vision of a mobile and any empowered by its
bikes. Hero Motocorp Ltd., company’s new identity, reflects its commitment towards
providing world class mobility solutions with renewed focus on expanding company’s
footprint in the global arena”

Mis sio n s ta te m en t:
“Hero Motocorp mission is to achieve the benchmark company in the technology prospect,
quality prospect and styling prospect, to perform the potential work company provide the
engaging the environments for the people, and become a global company in fulfilling the
customer’s needs and wants for the mobility”

1.5 Q ualit y p olic y :
We should guarantee to mix quality in our sales & service process, by consistently enhancing the
framework, assets and specialized capacity of our own to empower add up to client amuse.

1.6 P ro d uct p ro file :
? Passion Pro
? Splendor +
? Spendor Pro
? Glamour
? Hf Deluxe
? Maestro Edge
? Duet
? Ignitor
? Hunk
? Achiever

1.7 I n fr a str u ctu ra l f a cil it y
We offer best in class offices for all your bike's needs. With the most recent electronic
machines, pneumatically controlled hardware and experienced and prepared work force, we
guarantee the absolute best of administrations for you.
? Showroom spread crosswise over 4ooo sq. ft.
? Modern workshop spread crosswise over 9oooo sq. ft.
? More than 2o prepared specialists

? Total number of workers 1oo

1.8 C om petit o rs i n fo rm atio n
Name
1. Yamaha
2. Bajaj auto limited
3. TVS
4. Honda
5. Suzuki

1 .9 S W oT
STRENGTHS
? High degree of brand loyalty among customers
? Hero motors are market leaders & also trend setters
? Prompt and timely delivery of vehicles
? Good mileage
? Product durability, 5year engine warranty
? Standard quality service
? Relationship with customers

WEAKNESS
? Lack of advertisement
? Competitors
OPPORTUNITIES
? Continues improvements in production & services
? Attracts the customers through designs
? Expand business in foreign market

THREATS
? Economic showroom
? Entry of new vehicles provides for a cheaper rate
? Foreign competitors and entry of new players in the market

1.1 0 Futu re g ro w th a n d p ro sp ec tu s
The company is planned to establish one more branch in anekal hobley, upcoming 4 years it
should attract more number of customers, and overall expands of marketing strategies to
develop in their two wheelers businesses. It plans to establish some more branches in other
places. Plan to modify the existing branches in a attractive manner to attract the customer
attention.
1.11 FINANCIAL ANALYSIS

Profit and account
Parameter MAR'18
( ? Cr.)
MAR'17
( ? Cr.)
Change %
Gross Sales 77,266.20 65,054.60 18.77%
Less :Inter divisional transfers 0.00 0.00 0.00%

Less: Sales Returns 0.00 0.00 0.00%
Less: Excise 9,231.40 7,516.50 22.82%
Net Sales 68,034.80 57,538.10 18.24%
EXPENDITURE:

Increase/Decrease in Stock -380.10 6.90 -5608.70%
Raw Materials Consumed 47,111.70 38,690.50 21.77%
Power & Fuel Cost 517.20 692.60 -25.32%
Employee Cost 2,331.00 1,978.80 17.80%
Other Manufacturing Expenses 4,333.90 3,731.40 16.15%
General and Administration Expenses 291.57 222.30 31.16%
Selling and Distribution Expenses 1,970.10 1,817.00 8.43%
Miscellaneous Expenses 1,610.03 1,574.40 2.26%
Expenses Capitalised 0.00 0.00 0.00%
Total Expenditure 57,785.40 48,713.90 18.62%
PBIDT (Excl OI) 10,249.40 8,824.20 16.15%
Other Income 2,383.40 1,521.20 56.68%
Operating Profit 12,632.80 10,345.40 22.11%
Interest 89.40 81.50 9.69%
PBDT 12,543.40 10,263.90 22.21%
Depreciation 2,602.10 2,820.20 -7.73%
Profit Before Taxation & Exceptional Items 9,941.30 7,443.70 33.55%
Exceptional Income / Expenses 0.00 0.00 0.00%
Profit Before Tax 9,941.30 7,443.70 33.55%
Provision for Tax 2,603.60 2,079.40 25.21%
PAT 7,337.70 5,364.30 36.79%

0.00 0.00 0.00%

Adj to Profit After Tax 0.00 0.00 0.00%
Profit Balance B/F
25,003.70 21,011.60 19.00%

32,341.40 26,375.90 22.62%
Equity Dividend (%) 1,500.00 700.00 114.29%
Earnings Per Share (in ? ) 242.97 177.63 36.79%
Book Value (in ? ) 1,197.72 989.54

Balance sheet
Parameter MAR'17
( ? Cr.)

MAR'16
( ? Cr.)

EQUITY AND LIABILITIES
Share Capital 151.00 151.00
Share Warrants & Outstandings

Total Reserves 36,020.10 29,733.20
Shareholder's Funds 36,171.10 29,884.20
Long-Term Borrowings 0.00 0.00
Secured Loans 0.00 0.00
Unsecured Loans 0.00 0.00
Deferred Tax Assets / Liabilities 464.00 194.30
Other Long Term Liabilities 1,105.00 807.50
Long Term Trade Payables 0.00 0.00
Long Term Provisions 21.90 14.80

Total Non-Current Liabilities 1,590.90
1,016.6
0

Current Liabilities
Trade Payables 8,367.30 7,407.30
Other Current Liabilities 3,127.80 2,360.00
Short Term Borrowings 483.60 77.40

Short Term Provisions 1,252.60 1,194.50

Total Current Liabilities 13,231.30 11,039.20
Total Liabilities 50,993.30 41,940.00
ASSETS
Non-Current Assets 0.00 0.00
Gross Block 18,655.80 15,321.80
Less: Accumulated Depreciation 5,366.60 2,811.80

Less: Impairment of Assets 0.00 0.00
Net Block 13,289.20 12,510.00
Lease Adjustment A/c 0.00 0.00
Capital Work in Progress 1,252.30 1,006.90
Intangible assets under development 0.00 0.00
Pre-operative Expenses pending 0.00 0.00
Assets in transit 0.00 0.00
Non Current Investments 26,214.70 18,875.40
Long Term Loans & Advances 428.40 534.90
Other Non Current Assets 1,198.80 1,166.80

Total Non-Current Assets 42,383.40 34,094.00

Current Assets Loans & Advances
Currents Investments 2,013.70 1,056.80
Inventories 3,262.20 3,132.10
Sundry Debtors 1,199.20 1,322.20
Cash and Bank 13.10 39.10
Other Current Assets 173.70 234.90
Short Term Loans and Advances 1,948.00 2,060.90
Total Current Assets 8,609.90 7,846.00

Net Current Assets (Including Current
Investments)
-4,621.40 -3,193.20
Total Current Assets Excluding Current
Investments
6,596.20 6,789.20
Miscellaneous Expenses not written off 0.00 0.00
Total Assets 50,993.30 41,940.00
Contingent Liabilities 8,932.40 8,513.80

Total Debt 483.60 230.90
Book Value (in ? ) 1,197.72 989.54
Adjusted Book Value (in ? ) 1,197.72 989.54 21.04%

Ratio analysis
Current ratio
Current assets /Current liabilities
Year Percentage(%)
2016 7 ?,846.00/11,039.20= 71.07%
2017 8,609.90/13,231.30= 65.07%

Operating profit ratio
= Operating profit/Net sales*100
Year %
2016 10345.40/57538.10*100= 17.98
2017 12632.80/68034.80*100= 18.56

Fixed assets turn over ratio
= Net sales/Fixed assets
Year %
2016 57538.10/34094.00= 1.687
2017 68034.80/42383.40= 1.60

Capital turn over ratio
= Net sales/Total assets
Year %
2016 57538.10 ?/41940.00=1.37
2017 68034.80/ ?50993.30=1.33

CHAPTER: 2
1.1 In tr o d uctio n a b ou t t h e i n te r n sh ip

Internship is an important part of curriculum of MBA 4 ?th semester it is conducted to understand the
regular activities of the particular company. The internship conducted for 1o weeks to collect
and analysing the information about the company. ?The primary goal of this temporary
position is to think about the brand familiarity with Hero Motocorp. By visiting regular basis
to the particular company helps to analyse the company’s problem & helps to make a report.
Internship furnishes brief view of corporate activities.

1.2 T op ic c h ose n f o r t h e s tu dy
“A study on awareness of brand related to Hero motocorp with special reference to
Sanjeevini motors(attibele)”.

1.3 N eed f o r t h e s tu dy
? Brand awareness helps in studying the position of brand’s in the perception of
consumer mind in respect to competition.
? Based on the present market condition, marketing strategy must be adopted.
? Brand awareness indulge in gathering quantitative data from consumer in a continues
basis.
? To have a successful awareness on brand study, for this you must take the right
decisions, to have a cost-effective study as possible and creating a proper adjustment
there on.

1.4 o b je ctiv es
? study an brand awareness of Hero Motocorp.
? Study on the effectiveness of brand awareness on buying behaviour of customers.
? identify the factors influencing on customer buying behaviour.

1.5 S co p e o f t h e s tu dy
Important scope of this learns is to take all the factors as well as variables that have a
significant effect on the consumer while considering a brand. This study not only studies the
impact but also how customer will evaluate and recognize the brand and more importantly it
also depicts the position of brand in customer’s mind. It also shows how customer get attract
to the brand and what makes brand highly significant over their competitive brand. The study
also helps in how brand awareness among customers can be maintained and improves.

1.6 M eth od olo gy a d op te d
1) Type of research ?: descriptive research
2) Sources of data:
? Primary source: ? survey and questionnaire.
? Secondary sources: necessary data collected from published annual reports, newspaper,
text books, journals, articles, and related website links.
3) Sample technique: ? convenience sampling.
4) Sampling size: ? 1oo
5) Sampling area: ?Bangalore
6 ?) ?Statistical tools:
?Hypothesis ?;-
H ?o ?: Null hypothesis: ?There is no significant relationship between the annual income of the
respondents and the brand of the bike they own.
H ?1 ?: Alternative hypothesis: ?There is a significant relationship between the annual income of
the respondents and the brand of the bike they own.
Correlation:

1.7 L it e ra tu re r ev ie w
? Dr. sham sunder (2o13) et al in their paper the intention of this endeavour is to know the
effect of brand awareness & brand loyalty on buying intention. For gathering the
information, questionnaire was prepared and distributed in service sector and
conveniently available public, for information investigation descriptive statistics and
regression examination were utilized & to compose the conclusions.

? Dr. Ahmad basha ?(2o14) et al in their paper this research study evaluate the modes of
brand loyalty through brand credibility and awareness of brand. To collect the data,
Simple random sampling and proper structured questionnaire were used. SPSS were used
for data analysis. The findings of this research study showed that brand loyalty has a
positive group of association with the brand credibility and with brand awareness. Sample
size is 12o.

? Dr. K. Prasad ( ?2o15) et al in their paper tries to update their understanding of the
features of the products and the major role of brand awareness of personal care brands
among in respondents of Chennai district. Sampling techniques such as convenience
sampling were used for questionnaire which will be distributed to 1oo respondents. Data
was analysed by Simple percentage and one sample’t’ test for this study. The study
showed that the customers are so aware about the brand and brand knowledge, brand
usage, and brand commitment in terms of logo, design, and symbol of that brand.

? Ankita Gupta ?(2o14) et al in their journal tells about awareness on brand in backward
area & to examine the behaviour of customers in branded goods or products of every
utilization. This study was conducted in Punjab with a respondent of 1oo selected from
diverse group, diversified the group based on literacy with the help of formal & informal
interviews & debates.

? Ali Karam ?(2o12) et al in their paper that, total questionnaire about 115 were designed
and society, and technology were distributed. The study shows that four sizes of
consumer's based-brand equity exactly awareness of brand, brand image, assumed quality
and brand loyalty.

? Naeem Akhtar ?(2o15) et al in their paper have measured that the aim of study is to
scrutinise the relationship between the packaging, price, brand awareness and brand

loyalty. Likert scale was used to collect the data through questionnaire from 2o12 by
using the convenience sampling technique. From the personal interview with those
customers who come forward to purchase various products of mobile brands. Correlation
and regression analysis were used as statistical tests.

? Rama bijapurkar (2o16) et al in ?their paper tells about, the brand awareness is
presentation as moving tendency everywhere & it is not exclusion to it. To check the
soundness of the declaration that is being conversed by the producers, market managers,
consumers, researchers etc. Paper on brand awareness in the backward area of FMCG of
customers in Rajkot is chosen & taken up. Brand awareness of the FMCG products in the
rural side is approximately 64.1%.

? Muhammad Subhani ?(2o11) et al in their paper is to test relationship by finding bits of
knowledge as the intervening variable between brand mindfulness and customer/mark
dependability comes about the same, including the supervisors and advertisers. It is very
noteworthy to realize that there is a need to refresh their comprehension of the nature and
part of brand mindfulness on reasonableness items which has irregular switch buy
execution and low-inclusion. Moreover, to make and increment mark mindfulness for the
drain marks thus to construct buyer/mark unwaveringness than attempting to specifically
fabricate purchaser/mark reliability by immense spending on reputation/limited time
instruments.

? Manohar G Bhide ?(2o12) in their paper revealed that customer can aware by the in store
promotional activity of the company & they can get the real shopping knowledge. In this
study, quantitative approach was used & sample survey, photo-elicitation method is used
to answer the questions about promotion used in store.

? Bharat doshi ?(2oo8) in ?their paper the business to business context brand performance is
related with the situation of brand awareness. Brand performance and market drive
performance suggestively drive by the brand awareness. This shows by the 3oo business
to business firms.

1.8 L im it a tio n s o f t h e s tu d y
? The study is limited to the Hero Motocorp.
? The study is confined only to Bangalore city retailers.
? The data obtained by the respondents is only based on their perception.

CH APT ER – 3

Theo retic a l b ack gro u nd o f t h e s tu dy
Bra n din g:
Meaning:
“Branding is the process of creating a unique brand name as well as image in the minds of
customers as a whole through creating a promotional strategy with a constant theme.
Branding also intends to launch an important and differentiated presence in the market that
helps directly in attracting and retains loyal customers”.
This process of creating a brand image is referred as “Branding”.

Typ es o f b ra n din g:
? Manufacturers brand:

In the event that the creating firm itself give the name of the brand to its items, then it is
known as producer's image. ownership of such brand will be lies with maker or
producer.

? Middleman brand:

There are sure makers who pitch their items to merchants, wholesalers and retailer without
marking. Under such conditions, retailers or Wholesalers offer such merchandise or
items giving seal of possess brand name. This is known as middleman brand.

? Regional brand:

Regional marking is one of a few approaches to endorse rural districts and help improvement
of socially, culturally and ecologically situated economies in territories that are
interesting because of their normal and social tradition. The gathering that is given
most the support incorporates nearby agents, i.e. handicraftsmen, agriculturists, little
and medium-sized enterprise, whose aptitudes and capability help to spread the area's
fame, and, in the meantime, recognizable proof with the locale speaks to an incredible
showcasing open door for them.

? Local brand:

In the event that the maker offers the merchandise in the nearby level and the brand is just in
neighbourhood, such brand is called nearby brand. At that point such kind of brand
which is utilized to offer in neighbourhood level is alluded to as Regional brand.

? National brand:

It is an across the country in which the items or merchandise are provided everywhere
throughout the country with just a single named seal; this is alluded to as national
brand.

? International brand:

Worldwide brands today are recognized by advertisers as the driver for better, more practical
outcomes and as an interior and outside wellspring of motivation, which makes both
high acknowledgment and connections in the worldwide market. For sure, it is
generally acknowledged that brands are made to give moment acknowledgment and
help to accomplish advantages of aggressive.

? Family brand:

In the event that the maker gives a similar brand name to its distinctive items, this is called as
family brand. In the event that the maker produces assortment of items under various
element, sort and classes. For all the item class, same brand name will be given.

? Individual brand:

Singular brand alludes to those brand names which are utilized just for one sort of item
despite the fact that there is a similar group. In any case, assortment mark name is
utilized for assortment of items; such brands are known as individual brand.

Ele m en ts o f b ra n din g:
? Brand identity:

Give us a chance to start with the exceptionally essential. What precisely is a brand and what
is brand character? The brand of course is an effortlessly conspicuous name that
quickly educates individuals regarding a specific association that makes certain items
or renders certain administrations. Mark personality is the method individuals
perceive the brand. It might be throughout the logo or other linked visuals. The
Swoosh logo of Nike is extremely basic, however is promptly unmistakable
worldwide alongside its punch line, "just do it".

? Brand image:
Mark picture is the likelihood of the brand that people make in their brains. It also oversees
what they expect beginning the brand. For example, Rolls Royce has the picture of an
extravagance auto producer. Along these lines, it can't make a spending auto
regardless of the possibility that there is a market. Its current premium clients won't
take it generous as it weakens the said picture. It's hard and occasionally difficult to
change mark picture, so it's best to realize what you're going for, before you
contribute hard earned dollars.

? Brand positioning:

Situating is the way an item is put in the market. It essentially characterizes what sections of
the advertise it is focusing on. For example, Virginia Slims is a cigarette focused at
ladies. Essential fixings in all cigarettes are same yet this one has been situated to
draw in ladies by making it slimmer in size and making the bundling sleeker.

? Brand personality:

Brand personality is much the same as the identity of individuals. It is sure enthusiastic or
individual qualities that we connect with a specific brand. For instance, we can
connect energy with Pepsi or toughness with Wrangler. Each component of the brand
character including the shade of the logo and the typography on the brand name adds
to the identity.

? Brand equity:

Brand equity is the estimation of a brand. It might incorporate unmistakable money related
esteem, for example, piece of the pie what's more, income and immaterial viewpoints,
for example, key advantages of the brand. For instance, Apple is a noteworthy
innovation brand and individuals see it is a top notch, bleeding edge maker of quality
items. In this way, it is the deals as well as the sheer picture that takes the value to an
alternate level inside and out.

? Brand experience:

Mark experience is a blend of the whole thing that a client experiences while acquiring &
utilizing that product. For instance, how can one feel while requesting sustenance and
eating at KFC? How does the staff carry on and how quick do they convey and
obviously how did the nourishment taste? Likewise, since it has numerous outlets
everywhere throughout the world, every one of them are relied upon to keep up
uniform guidelines of encounter.

? Brand differentiation:

Separation, as the word recommends is the way a brand catches everyone's eye. For example,
Dell PCs gives individuals a chance to pick their parts and collect their own
framework, in this way making it not the same as other people who simply offer
readymade machines at the shop with no degree for customization.

? Brand communication:

Mark correspondence is the communication it conveys through different source like advert,
handouts, punch lines and hoarding. If the brand needs to develop, it must have the
capacity to unmistakably convey its centre advantages to the clients.

? Brand gap:

Mark crevice is the distinction among what a brand guarantees to convey in its interchanges
and what it really does. For its individual purpose, the crevice ought not to be high.
An effective brand should be ready to convey what it guarantees. No measure of
publicizing or substance showcasing endeavours can save a terrible item.

? Brand extension:

Brand extension is essentially going past one’s inceptions and investigating more up to date
fields. For illustration Google began as a web crawler. Be that as it may, now it gives
numerous different administrations including messages and portable working
frameworks. This is how it has expanded the brand however it must be done in a way
so that the current operations supplement the more current activities. Google picked
up market knowledge through its pursuit operations and this is the thing that
empowered it to create different administrations. Movies offer stock like garments or
toys pre/post discharge, which are additionally augmentations as they go past the
primary item.

Advan ta ges o f b ra n din g:
? Comfortably identifiable
? Customer’s loyalty towards the brand results in repeat purchases.
? Premium evaluating can happen
? Highest quality relates to brands
? Capability of creating family branded products.

Dis a d van ta ges o f b ra n din g:
? Involve more time in creating reputation and quality.
? Cost of promotions and advertising will be more.
? Negative press can discolour whole group of items
? Cheap imitations may surge the market
? High risk involved in dilute of parent brand image
? The procedure of making a brand will often take a long stretch

Bra n d e q uit y :
Brand equity refer to create the brand value it shows the worth of the company brand equity
is come over when the customers making choice or while chosen the particular product,
brand motivate to purchase the product.
Bra n d l o yalt y :
Mark devotion is the inclination of purchasers to industriously get one brand's things over
another. Client direct outlines display that buyers will continue purchasing things from an
association that has developed a trusting in relationship. Unwavering quality is to an
extraordinary degree valuable to associations as it prompts to go over purchases by buyers,
higher wages, and customer referrals.

Bra n d a w aren ess:
Mark mindfulness is the likelihood that buyers see the nearness and availability of the
association's thing or organization. Making brand mindfulness is one of the key strides in
propelling a thing. Brand awareness is especially important when launching a new items and
administrations; and for an organization to separate comparable items and administrations
from its rivals.

C H APT ER -4
D ATA A NALY SIS
Tab le 4 .1 ?Table shows the gender of the respondents using hero motocorp
Gender No of respondents Percentage
Male 87 88%
Female 13 13%
total 100 100%

Interpretation:
The above table revealed that gender of the respondents. Majority of the respondents who are
male about 87% & 13% are female respondents.

Gra p h 4 .1 ?showing the gender of the respondents

Inference:
The graph shows that major respondents are male.

Tab le 4 .2 ?Table display the age limits of the respondent
Age No of respondents Percentage
18-25 29 29%
25-30 34 34%
30-35 25 25%
Above 35 12 12%
total 100 100%

Interpretation:
Table shows that age of the respondents. ?29% of th e re sp onden t’ s ag e is betw ee n 18-2 5, 34% of
th e re sp onden ts ag e is betw een 25-3 0, 25% of th e re sp onden ts ag e is betw een 30-3 5 an d 12% of th e
re sp onden t’ s a g e i s 3 5 a n d a b ove.

Gra p h 4 .2 ?showing the age of the respondents

Inference:
Graph shows the ?Majo rity of th e re sp onden ts ?are between 25-30 whom willing to buy the Hero
Motocorp brand

Tab le 4 .3 ?Table shows the marital status of respondents
Marital status No of respondents Percentage
Single 35 35%
Married 65 65%
Sum 100 100%

Interpretation:
35% of the respondents are single and 65% of the respondents are married ?.

Gra p h 4 .3 ? graph showing the marital status of the respondents

Inference:

Graph shows the ? ?married people are most preferred to buy the Hero Motocorp.

Tab le 4 .4 ?Table revealing the occupation of the respondents
occupation No of respondents Percentage
Student 5 5%
Employed 32 32%
Business 24 24%
Professional 9 9%
Executive 8 8%
others 22 22%
total 100 100%

Interpretation:

The data reveals that occupation of respondents, 5% student, & 32% employed, 24%
business, & 8% executive and 22% are others.

Gra p h 4 .4 ?showing the occupation of the respondents

Inference:
Graph shows the majority of the respondents are employed or employed people are most
prefered to buy Hero Motocorp brand.

Tab le 4 .5 ?Table demonstrate annual income status of the respondents
Annual income No of respondents Percentage
1ooooo to 3ooooo 46 46%
3oooo1 to 5ooooo 32 32%
5oooo1 to 7ooooo 15 15%
7oooo1 to 9ooooo 7 7%
Above 9ooooo 2 2%
total 100 100%

Interpretation:
46% of the respondents are earn between 1ooooo-3ooooo per annum, 32% of the respondents
are earn between 3oooo1-5ooooo per annum, 15% of the respondents are earn
5oooo1-7ooooo per annum, 7% of the respondents are earn between 7oooo1- 9ooooo and 2%
of the respondents are earn between above 9ooooo.

Gra p h 4 .5 ?showing annual income statuses of the respondents

Inference ?:

Graph shows the most of the respondents are earn between 1ooooo-3ooooo who prefer to
visit Hero Motocorp.

Tab le 4 .6 ? Table showing the respondents have motor bike
Motor Bike No of respondents Percentage
Yes 95 95%
No 5 5%
Sum 1oo 1oo%

Interpretation:
The data reveals that, 95% of the respondents are having bike and 5% of the respondents are
don’t have bike.

Gra p h 4 .6 ?showing the respondents have motor bike

Inference:
Graph shows the most of the respondents are have bike.

Tab le 4 .7 ? ?Tab le s h ow in g t h e ?which bike do you own
Brand No of respondents Percentage
Hero 59 59%
Honda 12 12%
TVS 13 13%
Bajaj 1o 1o%
others 6 6%
Sum 1oo 1oo%

Interpretation:
The table shows that brand of the respondents.59% of the respondents are have Hero brand
bikes, 12% of the respondents are have Honda brand bikes, 13% of the respondents are have
TVS brand bikes, 1o% of the respondents are have Bajaj brand bikes and 6% of the
respondents are have other brands.

Gra p h 4 .7 ?sh ow in g t h e ?which bike do you own

Inference:
Graph shows the ? ?majority of the respondents are having HERo brand bikes.

Tab le 4 .8 ?Table showing the aware of Hero Motocorp
Awareness No of respondents Percentage
Yes 9o 9o%
No 1o 1o%
Sum 1oo 1oo%

Interpretation:
The data reveals that awareness about Hero Motocorp by the respondents.9o% of the
respondents is aware about Hero Motocorp and 1o% of the respondents are not aware about
Hero Motocorp.

Gra p h 4 .8 ?showing the aware of Hero Motocorp

Inference:
Graph shows the most of the respondents are aware about Hero brand.

Tab le 4 .9 ? Table showing the modes to know about Hero Motocorp
Awareness No of respondents Percentage
News paper 17 17%
Television 44 44%
Posters 9 9%
Magazines 8 8%
others 22 22%
Sum 1oo 1oo%

Interpretation:

The table shows that modes to know about Hero Motocorp ?by the respondents.17% of the
respondents are known by the newspaper, 44% of the respondents are known by the
television, 9% of the respondents are known by the posters, 8% of the respondents are known
by the magazines and 22% of the respondents are known by other modes.

Gra p h 4 .9 ?showing the modes to know about Hero Motocorp

Inference:
Graph shows the most of the respondents are known by the television.

Tab le 4 .1 o ? Table showing the why respondents prefer Hero Motocorp
Preference No of respondents Percentage
Mileage 31 31%
Brand 35 35%
Price 6 6%
Quality 22 22%
Style 6 6%
Sum 1oo 1oo%

Interpretation:
The data reveals that why respondents prefer Hero Motocorp.31% of the respondents prefer
to buy Hero Motocorp because of mileage, 35% of the respondents prefer to buy Hero
Motocorp because of brand, 6% of the respondents prefer to buy Hero Motocorp because of
price, 22% of the respondents prefer to buy Hero Motocorp because of quality and 6 % of the
respondents prefer to buy Hero Motocorp because of style.

Gra p h 4 .1 o ?showing the why respondents prefer Hero Motocorp

Inference:
Graph shows the ? ?majority of the customers prefer to buy the because of brand.

Tab le 4 .1 1 ?Table showing the since how long respondents have own bike
How long respondents have own
bike No of respondents Percentage
o to 2 years 17 17%
2 to 5 years 41 41%
5 to 7 years 33 33%
Above 7 years 9 9%
Sum 1oo 1oo%

Interpretation:
The data reveals ?that why respondents prefer Hero Motocorp.17 % of the respondents are
said they have bike since o to 2 years, 41 % of the respondents are said they have bike since 2
to 5 years, 33 % of the respondents are said they have bike since 5 to 7 years and 9 % of the
respondents are said they have bike since 7 years and above.

Gra p h 4 .1 1 ?showing the since how long respondents have own bikes

Inference:
Graph shows the most of the respondents are have the bike since 2 to 5 years.

Tab le 4 .1 2 ? Table showing the ? ?Brand name has great influence on purchase decision.
Purchase decision No of respondents Percentage
Yes 75 75%
No 25 25%
Sum 1oo 1oo%

Interpretation:
From the above table demonstrate that Brand name has great influence on purchase decision
by the respondents.75% of the respondents are agreeing with the “YES” and 25% of the
respondents are agreeing with “No”.

Gra p h 4 .1 2 ?showing the ? ?Brand name has great influence on purchase decision.

Inference:
Graph shows the most of the respondents are agreeing with brand name has great influence
on purchase decision.

Tab le 4 .1 3 ?Table showing the ? ?How r e sp on d en ts s e e t h e p ric in g p oli c y o f H ero M oto co rp
Pricing Policy No of respondents Percentage
Very competitive 25 25%
Reasonable 38 38%
Expensive 17 17%
Value of money 2o 2o%
Sum 1oo 1oo%

Interpretation:
From the above data demonstrate that ?How re sp onden ts se e th e pric in g polic y of Hero Moto co rp .
25% of the respondents are said pricing policy of Hero Motocorp is very competitive, 38% of
the respondents are said pricing policy of Hero Motocorp is reasonable, 17% of the
respondents are said pricing policy of Hero Motocorp is expensive and 2o% of the
respondents are said pricing policy of Hero Motocorp is value of money.

Gra p h 4 .1 3 ?showing the ? ?How r e sp on d en ts s e e t h e p ric in g p olic y o f H ero M oto co rp

Inference:
Graph shows the ?most of the respondents are agreeing with pricing policy of Hero Motocorp
is reasonable.

Tab le 4 .1 4 ?Table showing the respondents use Hero motors bike for
Usage No of respondents Percentage
official use 31 31%
House hold use 36 36%
Business use 18 18%
other purpose 15 15%
Sum 1oo 1oo%

Interpretation:
From the above data demonstrate that respondents use Hero motors bike.31% of the
respondents are using the bikes for official use, 36% of the respondents are using the bikes

for house hold use, 18% of the respondents are using the bikes for business use and 15% of
the respondents are using the bikes for other purpose.

Gra p h 4 .1 4 ?showing the respondents use Hero motors bike for

Inference:
Graph shows the most of the respondents are using the bikes for house hold purpose.

Tab le 4.1 5 ?Table showing the respondents satisfied with the various product
categories offered by Hero Motocorp

Satisfaction No of respondents Percentage
Highly satisfied 26 26%
Satisfied 54 54%
Dissatisfied 13 13%
Highly dissatisfied 7 7%
Sum 1oo 1oo%

Interpretation:
The data reveals that respondents satisfied with the various product categories offered by
Hero Motocorp.26% highly satisfied, 54% satisfied, 13% dissatisfied & 7% have highly
dissatisfied.

Gra p h 4 .1 5 ?showing the respondents satisfied with the various product categories
offered by Hero Motocorp

Inference:
Graph shows the most of the respondents are satisfied with the various product categories
offered by Hero Motocorp.

Tab le 4.1 6 ?Table showing the ?How does Hero Motocorp maintains its customer
relationship of the respondents

CRM No of respondents Percentage
Satisfactory 87 87%
Unsatisfactory 13 13%
Sum 1oo 1oo%

Interpretation:
From the above data a show that how does Hero Motocorp maintains its customer
relationship of the respondents ?. 87% of the respondents are satisfactory with Hero Motocorp
maintains of customer relationship and 13% of the respondents are unsatisfactory with Hero
Motocorp maintains of customer relationship.

Gra p h 4 .1 6 ?showing the ? ?How does Hero Motocorp maintains its customer relationship
of the respondents

Inference:
Graph shows the most of the respondents are satisfactory with Hero Motocorp maintains of
customer relationship.

Tab le 4 .1 7 ?Tab le s h ow in g t h e r esp on den ts ? think Hero Motocorp as emerged as one of the
major players in the two-wheeler market

Major players No of respondents Percentage
Strongly agree 26 26%
Agree 46 46%
Neither agree nor disagree 16 16%
Disagree 9 9%
Strongly disagree 3 3%
Sum 1oo 1oo%

Interpretation:
The data express that ?re sp onden ts think Hero Motocorp as emerged as one of the major
players in the two-wheeler market ?. ?26% of the respondents are strongly agree with Hero
Motocorp as emerged as one of the major players in the two wheeler market, 46% of the
respondents are agree with Hero Motocorp as emerged as one of the major players in the two
wheeler market, 16% of the respondents are neither agree nor disagree with Hero Motocorp
as emerged as one of the major players in the two wheeler market, 9% of the respondents are
neither agree nor disagree with Hero Motocorp as emerged as one of the major players in the
two wheeler market and 3% of the respondents are strongly disagree with Hero Motocorp as
emerged as one of the major players in the two wheeler market.

Gra p h 4 .1 7 ?sh ow in g t h e r esp on den ts ? think Hero Motocorp as emerged as one of the
major players in the two-wheeler market

Inference:
Graph shows the ?most of the respondents are agree with Hero Motocorp as emerged as one of
the major players in the two wheeler market.

Tab le 4 .1 8 ?Table showing the ? ?Hero Motocorp delivers a high-quality service to its
customers.
Service No of respondents Percentage
Strongly agree 25 25%
Agree 54 54%
Neither agree nor disagree 15 15%
Disagree 5 5%
Strongly disagree 1 1%
Sum 1oo 1oo%

Interpretation:
The table demonstrate that Hero Motocorp delivers a high-quality service to its
customers.25% of the respondents are strongly agree with high quality service of the Hero
Motocorp, 54% of the respondents are agree with high quality service, 15% of the
respondents are neither agree disagree with high quality service, 5% of the respondents are
disagree with high quality service and 1% of the respondents are disagree with high quality
service of the Hero Motocorp.

Gra p h 4 .1 8 ?showing the ? ?Hero Motocorp delivers a high-quality service to its
customers.

Inference:
Graph shows the most of the respondents agree with high quality service of the Hero
Motocorp ?.

Tab le 4 .1 9 ?Table showing the Does creating brand awareness helps in reaching
objectives of organizations.
Brand awareness No of respondents Percentage
Strongly agree 2o 2o%
Agree 53 53%
Neither agree nor disagree 18 18%
Disagree 5 5%
Strongly disagree 4 4%
Sum 1oo 1oo%

Interpretation:
The date reveals that 2o% strongly agree, 53% agree, 18% neither agree nor disagree, 5%
disagree & 4% of the respondents are strongly disagree with brand awareness helps in
reaching objectives of organization.

Gra p h 4.1 9 ?showing the Does creating brand awareness helps in reaching objectives
of organizations.

Inference:
Graph shows the most of the respondents are agree with brand awareness helps in reaching
objectives of organization.

Tab le 4.2 o ?Table showing the does company has a strong promotional strategy to
create an awareness and brand image in the minds of the customers about its product ?.
Promotion strategy No of respondents Percentage
Yes 82 82%
No 18 18%
Sum 1oo 1oo%

Interpretation:
The data reveals that does company has a strong promotional strategy to create an awareness
and brand image in the minds of the customers about its product.82% of the respondents said
“Yes”, 18% of the respondents said “No” to company have a strong promotional strategy to
create a brand awareness and brand image in the minds of the customers about its product.

Gra p h 4.2 o ?showing the does company has a strong promotional strategy to create an
awareness and brand image in the minds of the customers about its product ?.

Inference:
Graph shows the most of the respondents agree with “yes” to company have a strong
promotional strategy to create a brand awareness and brand image in the minds of the
customers about its product.

Hyp oth esis t e stin g:
H ?o ?: Null hypothesis: ?There is no significant relationship between the annual income of the
respondents and the brand of the bike they own.
H ?1 ?: Alternative hypothesis: ?There is a significant relationship between the annual income of
the respondents and the brand of the bike they own.

Correlations
income Brand
Income
Pearson
Correlation
1 -.o64
Sig. (2-tailed) .527
N 1oo 1oo
Brand
Pearson
Correlation
-.o64 1
Sig. (2-tailed) .527
N 1oo 1oo

P = o.527(>o.o5)
: – Since value of P is o.527 which is higher than o.o5.
Hence H ?o ?is accepted.

C hap te r- 5
Fin din gs
? The study shown that majority of the respondents is belonging to male category.
? The study reveals that most of the respondent’s age group belongs to 25-3o.
? The survey found that Hero Motocorp’s major customers are married
? The study shown that majority of respondents is employed.
? The study figures out that who possess the Hero Moto their annual income 1-3 lakh
rupees.
? The maximum no. of respondents is having a Hero brand motorcycle.
? The analysis found that TV is the best source of creating awareness.
? The study shows that maximum no. of respondents who own & use motorcycle for
2-5 years.
? The study depicts that majority of the respondents are purchased bike because of
brand.
? The study revealed that the majority of the respondents who bought bike because of
reasonable pricing policy of Hero Motocorp.
? In the study shows the maximum no. of the respondents are using the hero motor bike
for household purpose.
? The majority of the respondents are satisfied with the various products offered by the
Hero Moto corp.
? The study shown that the majority of respondents are agreed the company is one of
the major players in the bike advertises.
? The study shows majority of the respondents are agree with delivering a high quality
service to its customers.

? The study the majority of the respondents are highly agreed with brand awareness
helps in reaching objectives of the organizations.
? The study marks that most their opinion regarding company’s strong promotional
strategy which will create awareness and brand image in the minds of customers
about its products.

Suggestio n s
The following suggestions are made on the basis of findings
? Suggesting the company to offer products to female customers in the market.
? Recommending the company to design the products to attract the age group between
18-25 and 3o – 35.
? Recommending the company to consider other occupational people than employed
such as business, professional and students.
? Presently company is targeting to income group of suggest the company to make 1-3
lakh and suggesting the company to attract the other income groups.
? The organization should use publicity on brand to reach all customer segments.
? The company should use advertisements in all forms such as magazines, posters,
newspapers and others to reach all customer segments.
? Recommended the company to increase the life span of vehicles through engine
quality and other factor because customers are holding for a maximum period of 5
years.
? Suggesting the company to maintain and increasing the same brand level of the
company because it affects the purchasing decisions.
? Company has to maintain the current pricing strategy, which will influence in attract
the maximum customers.
? Company should aim to offer variety of products or services with maximum extent.

Con clu sio n :
A study on brand awareness on Hero Motocorp with special reference to Sanjeevini motors at
Bangalore City. I conclude that the brand awareness of Hero Motocorp is good and consistent
and brand awareness plays vital role on buying behaviour of consumers. The income of
consumers and brand of the company are factors influencing on consumer behaviour. Still
there are some areas for improvements which have to be considered by the company like age
group between 18-25 and 3o-35.and usage of social media marketing for publicity. All these
measures will help in creating brand awareness and growth and sales in the company.

Bib lio gra p hy
1) “Board of directors-hero moto-corp Ltd” Hero MotoCorp. Retrieved 19 ?th ? feb
2014
2) “Hero Motocorp profit and loss account,hero motocorp financial statement ;
accounts”. Retrieved on 12 ?th ? june 2015
3) “annual report 2015-2016. Hero motocorp.3 ?rd ? april 2018
4) “the world’s most reputated companies”. Forbes. 21 november 2006.retrieved
15 ?th ? jan 2015
5) “NSE Factbook 2012”. NSE India. Retrieved 19 ?th ? feb 2014
6) “hero motocorp forms JV in Bangladesh; to set up new manufacturing plant.”
Retrieved 3 ?rd ? june 2015.
7) www.heromotocorp.com
8) www.heromotocorp.sanjeevanimotors.com
9) www.heromotocorp.co.in
10) “India’s most trusted brands 2013”. Archieved on 2 ?nd ? june 2015

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